Norma E. Santiago

http://www.i4GraFix.com

__________________________________________________

Professional Overview:

Art Director and Design Professional

Twenty years experience with creative and advertising reinforcing brand strategies through product development and print collateral. Additional experience with print production, pre-press, food styling, art direction, layout and conceptual design. Web design. Collaborations cross border with sales, marketing and clients.

Graphic Designer/Art Director
Applica - Miramar 3.05 to Present

Concept and create artwork for packaging, sales materials, POP, ads etc., that visually communicate the attributes and features of the products.

• Designed and executed packaging design guide for Black & Decker Medium/High Price Point ìHomeî series. Designed new packaging for Black & Decker HMP and ìInfrawaveî Line.
• Introduce design enhancement to existing lines to increase product sales.
• Provide art direction for photo shoots; food styling and product sets.
• Collaborate closely with copywriting, sales and marketing departments.
• Supervise high-end projects on press.
• Meet tight deadlines while maintaining integrity and branding strategies. Research design elements for development. Prepare comps for presentations.
• Design trade ads for Belson and Sally Beauty.
• Training, design guidance and supervision of incoming design staff.
• Concept, development and execution of 2007 NA Sales Meeting in Cancun Mexico.
• Art directed visuals for ìInfrawaveî campaign shown in Times Square giant monitor
  (Nov. 2006-Jan. 2007)
• Certified Member of Color Marketing Group. Attended 2007 workshops in Chicago.

Graphic Design/Print Production/Web Design – Contractor 7.03-3.05

• Boca Raton – Boca Magazine
• Architected magazine layouts. Assisted in pre-press and ad designs.
• Client rosters: Boca magazine, Miami Home magazine, Everglades Direct, Rexall Sundown, CBS Sportsline, The Trump Group, Kroll Worldwide, CSI Latina, Whitecraft, Fashion Ribbons, among others.
• Brand identity: Concept and Design including Corporate Logos, Catalogs, Magazines, Brochures, Business Cards, Letterheads and Ads.

Art Director 11.99-7.03

IDEAglobal/BradyNet, Miami

• Managed corporate creative direction and web strategy to deliver both BradyNet service and IDEAglobal branded research
• Conceived and designed all banner advertisements for company and affiliates
• Created navigation & information design and implementation of a new range of web services including IDEAadvisor, Intermixed, IDEAfax and IDEAfirst.

Art Director 1.98 – 2.99

Youngology Inc, New York

• Devised and implemented strategic e-commerce and web multimedia.
• Designed user interface for abstract software programs
• Developed, supervised and organized creative department; freelancers.

Founder/Self Proprietor 7. 95 – 1.98

Breaking Point LLC, New York

• Founded firm specializing in Graphic Design and Web Design
• Clients included Grey Advertising, NewLine Cinema, FineLine Features, BBD&O, Satchi & Satchi and Blyth Industries, among others

Education:

Bachelor of Arts: Fine Arts (Magna Cum Laude) 9.79 - 5.83

State University of New York, Fredonia

Focus on oil painting, sculpture and life drawing.

Key Skills & Accomplishments:

• Windows and Macintosh Platforms
• Proficient in QuarkXpress, InDesign, Photoshop, Illustrator, Adobe Acrobat/Distiller, Microsoft Word, Flightcheck, ImageReady, DreamWeaver, HTML Coding and various others software.
• Bi-lingual with excellent verbal and written skills. Detail oriented. Performance-driven.

References available upon request.

SIGNIFICANT WEBSITES

Whitecraft – ‚ http://www.whitecraft.net

The Trump Group – http://www.trumpgrouptennis.com

Fashion Ribbons, Inc. – http://www.fashionribbon.com

Puppets 2000 – http://www.puppets2000.com

New Line Cinema – http://www.LostinSpaceTV.com

_________________________________________________________________________________

6309 Grant Street, Hollywood, FL 33024 C: (954) 701-0742

e-mail: norma@i4Grafix.com http://www.i4Grafix.com